most people know, writing about your industry is a great
way to publicize yourself and your company. When your
article appears in an established magazine, newspaper,
or trade journal, it automatically places you in the
role of “expert” in your field.
way to become known is by writing a monthly/quarterly
newsletter or e-zine, and sending it out to your contact
list. This reinforces your message and your credibility
to your audience.
of entrepreneurs have great ideas about articles to
write, but either have no time to sit down and create
the piece, or they are aware that writing is not their
a powerful and informative article takes time, research,
and a few drafts! Often there are stipulations imposed
by the magazine or journal regarding the length of the
piece and points that need to be covered. This activity
can really cut into your valuable time and become an
exercise in frustration.
of my clients are accomplished writers in their own
right, and I have encouraged them to publish their musings
because writing gives them pleasure, and they have an
obvious talent for it. If that doesn’t describe
you, you are probably best to have a professional help
you have composed a rough first draft and need a skilled
writer to “spice” it up, or you just have some ideas
floating around in your head, give us a call to see
how we can contribute to your success!
a look at this newsletter for Experion Group
how well an article can work for you!
here to download the free Acrobat Reader software)