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A
brochure is a very useful marketing tool - it can be
mailed to prospects, handed out at trade shows or taken
with you to a sales call.
A
brochure can be designed to include pertinent information
about you, your company, who your clients are and most
importantly, what you can do for them! Depending on
your needs, brochures may also include various pricing
options, specials, dated information, and sign-up options.
When
thinking about creating a brochure, keep these points
in mind:
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Make sure you leave
lots of white space. The human eye becomes fatigued
if it is constantly deciphering text.
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Include
colour graphics or captivating pictures and a
design that complements your logo, name and brand.
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Having
your own photo on an introductory brochure is
often a good idea – it gives people the feeling
that they are getting to know the person behind
the service/product. |
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Make
sure that your contact information is complete
and easy to access. Remember that not everyone
has a computer or an e-mail address, so a phone
number is essential. |
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If
you are not planning on investing in a web site
for some time, consider a four-panel brochure
as opposed to a tri-fold. It can hold more information,
including an order form, a response form, or a
sign-up form. |
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And
remember, so much of advertising and marketing is
about image - make sure you get the right one across! |
Click
below to see some sample brochures we have created
Breakthrough
HR
Orderly
Solutions
International
Coaching Awareness Week
Cosmic
Coaching Centre
AG
System
(click
here to download the free Acrobat Reader software)
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