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Do
you even need a bio? Absolutely! Here is why:
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A
dynamic and interesting bio gives the reader
a feel for who you are, where you have been,
and what you have done. |
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Unlike
a résumé, a bio is a synopsis
of your experience, without all the details.
It allows you to emphasize those things about
you that make you special and unique! |
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A
well-written bio focuses on whatever area of
your life and expertise you wish. For example,
if your business is not based on previous employment
experience, but was born out of a hobby, it
can be tailored to emphasize your skills in
that area, which after all are as relevant as
anything else you’ve done! |
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A
bio allows your prospect to establish a connection
with you that otherwise may not occur, especially
if your products/services are not delivered
in person. |
It’s
very difficult for most people to write their own bio
- with so much information it’s hard to know where
to start!
Working
with a professional that understands you as a person,
as well as a businessperson is crucial when having your
bio written! Collaborate with someone you trust and
like, someone who truly grasps your vision.
And
how about a photo to go with that fabulous bio?
People
who surf the Internet love visual stimulation –
cool graphics, stunning photos, vibrant colors, and
stuff to click on! A professional photo with your bio
is a must, especially for a small entrepreneur. You
want to be able to connect with your clients –
a bio and a photo add an extra dimension of intimacy
to your transactions.
See
how well a bio has worked for this client! (pdf
file)
or
how about this one?
(click
here to download the free Acrobat Reader software)
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